The lure of adventure even drew the likes of Brad Pitt to Rishikesh, a small town situated besides the sacred river Ganga in the northern Indian state of Uttarakhand. He was there to experience the thrill of river rafting in the rapids of the Ganga in Rishikesh, some years ago. Thus it is fitting that this picturesque town is playing host to the Pacific Asia Travel Association (PATA) Adventure Travel and Responsible Tourism Conference And Mart 2019, from Feb. 13-15.
Adventure and responsible tourism
Rishikesh, which has emerged as an international destination for health and wellness is poised to make its mark as an adventure destination too. The focus of the 3-day PATA Conference and Mart would be to catalyze the interaction between the best of minds in the adventure travel industry. Another important aspect of the event is the impetus it aims to provide to the development of responsible tourism around the world. How all stakeholders from the travel industry, governmental agencies and NGO’s can work towards the preservation of the environment and development of sustainable tourism are some of the issues that would be discussed in the course of the event.
On the sidelines
The adventurous and pristine side of Rishikesh would also be unveiled to visitors and delegates to the PATA Adventure Travel and Responsible Tourism Conference and Mart 2019. A thrilling 16 kms., river rafting experience, a trek to the famous Beatles Ashram where members of the legendary musical band spent some time, and the visual evening treat of the river Ganga when thousands of lamps wave in benediction to the river are some of the unforgettable moments to look out for at the event. The event organized by PATA and hosted by Uttarakhand Tourism promises to be an exciting and enlightening experience.