Today, online videos are becoming more and more popular in Russia. The audience for this segment of the entertainment industry is about 47% of the population, which is about 69.3 million people.
Without a doubt, this is quite a lot. But it’s still not as much as in European countries. The current leader in OLV consumption at the moment is the United Kingdom (77%). Australia takes second (68%), and Canada is third (67%). Least of all (9%) – falls on Indonesia.
Elmira Sabitova, the executive director of the Initiative Agency, described the state of the online home video market in Russia this way:
“The development of mobile Internet and new technologies in our country directly contributes to the development of video services. In the first half of 2016, the number of watched video content in Runet increased by 14%. However, in terms of the number of videos viewed per user, our country is far behind developed countries and takes only 9th place, but Russians are leading in terms of viewing time, which indicates greater involvement in the content.”
If we compare the percentage component of watching online videos with 2015, then by 2017 it has increased by 12%. A typical Russian Internet user spends approximately 21 hours a month, viewing 218 videos on the network during this time.
A few years earlier, Russians preferred to watch movies in cinemas, now a significant percentage of residents prefer to watch movies at home. This indicates that the home video content market is already quite developed.
And the growth of wireless access points in major cities of Russia, as well as in provincial towns, will undoubtedly contribute to an increase in the consumption of video content. And that means the growth of the home video market.
In addition, the emergence of devices with the latest technologies is expanding the home video market. This includes SmartTV, Android TV boxes, and satellite TV. Due to all these high-tech devices, the OLV market continues to grow and grow.
The undisputed leader in viewing mobile video is YouTube. A large percentage of the video viewed on desktop computers is provided by Gazprom-Media Digital. Also, a large proportion of the video content falls on the social networks OK.ru and VK.com.
Summing up, undoubtedly, the Russian segment of the home video market is at the peak of its development and to a large extent, this is promoted by the introduction of new information technologies.