With Christmas rapidly approaching and gifts flying off the shelves, many people are wondering what to give that will bring the most joy to loved ones and friends. Popular gifts for the year follow trends, so here’s what’s hot this year in Australia, to help you choose a winner!
Top picks for adults
Personalised gifts are hugely popular this year, with retailers such as Myer, Bonds and Cotton On all jumping on the trend. Cadbury Dairy Milk and Toblerone offer customers the opportunity to give personalised chocolate gifts, for instance.
The gift of experiences also features highly this year, with anything from massages to movie tickets to hot air ballooning making popular gifts for lucky gift receivers. This follows a year of growing awareness of the hazards of plastic waste and massive gains for recycling and waste-minimising strategies.
People are growing more thoughtful about what materials gifts are made from and where they end up. A growing number are choosing to prioritise giving gifts that create joyful memories over consumerism for consumerism’s-sake.
Top picks for kids
The idea of giving the gift of experiences is also trending among children’s gifts, with many parents choosing to forgo the glut of quickly-broken and seldom played with toys in favour of annual memberships to the local zoo, theme park tickets or surfing lessons.
Despite this, many parents still want their children to be able to experience the excitement of a pile of presents under the Christmas tree on Christmas morning, so toys are flying off the shelves too. The most popular this year is the LOL Surprise range, with the always popular Lego and Nerf options still featuring on many wishlists too. Board games and outdoor toys are also very popular, with the holidays offering the opportunity for families to spend time together and enjoy the Australian summer break.
Swimwear and pyjamas are also top gifts this year, as popular choices for parents with the growing philosophy of “Something they want, something they need, something to wear, something to read.”